Monday, August 16, 2010

WHAT ARE WE "RE-BRANDING"?

...You are probably wondering where I am headed with all these talks about seats, furniture, clients, satisfaction or conflicts and ‘rebranding’?


Yes, that word - ‘re-branding’, that has become a very annoying cliché in reference to the Nigeria enterprise, as if Nigeria is a brand of beverage that needs a new label or packaging while the product contents remain much the same!

We need to change things from inside out. From the individual – the type, form, time and amount of information about national issues available to that individual, to the family…And not just a word or phrase flashed on television screens, or chorused by government officials.

We have far more serious issues than ‘new coats of paint’ on our national ‘wall’. The biggest of such problems to my mind, is our lack of sense for, or an understanding of our national history...

----BIAFRA:LEST WE FORGET

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